The importance of graphic design today

The importance of graphic design today

The importance of graphic design today has increased in recent decades. That is why, since 1991, the International Day of Graphic Design is celebrated every April 27. But what do we call graphic design? The most consulted free encyclopedia, Wikipedia, defines it as follows.

Graphic design is the art, profession, and academic discipline whose activity consists of projecting visual communications aimed at transmitting specific messages to social groups, with specific objectives.

The graphic design currently plays a very important role in our society and in the world around us. We tell you why.

What does a Graphic Designer Do?

Although the profession as we know it today is rather recent since it was born approximately at the end of the 19th century. Graphic communications arose already in the Palaeolithic with cave paintings. That is why there has always been a need to communicate and graphic design has been the means to carry it out.

A graphic designer is a professional dedicated to visual communication. As such, he is in charge of getting a message across through visual resources.

Contrary to what many people may think, design is not a matter of taste or color preferences. Rather, it follows some guidelines to ensure that the message reaches the recipient in the desired way. From there, the personal style of each professional comes into play.

The packaging of the products we use, the editorial design of the magazines we read, the covers of the books we read, the typographic design of the signs of the stores we visit, the brand logos, the advertising we consume, the content multimedia, the posters of the concerts we are going to (or will go to again), etc., are some of the numerous examples of the application of graphic design. In short, thank you, designers!

How Important is Graphic Design in Our World?

In our day-to-day, we are surrounded by design, by messages that reach us through a website, a social network, an advertising poster, a business card, or thousands of logos that show us the identity of brands. that we use in our daily lives.

Therefore, it is a sector with a strong impact on our social environment and the world around us. Design is perceived in every corner, in every magazine we read, on the bus we travel on, on television, etc. Therefore, the importance of graphic design has grown exponentially in recent decades.

In fact, every day we are bombarded with hundreds of messages through visual media that can guide our behavior. We live in a designed world.

Good Intentions

As with the rest of the international days, we seek to give visibility to the profession. In addition to promoting dialogue and research into new methods.

It is important to keep in mind that the children of today will be the designers of tomorrow. And they are perceiving all that designed world at this very moment.

We encourage from here to promote the dissemination of the different disciplines. Since it is essential for future professionals to know all the branches or aspects in which they can specialize when carving out a future profession within the sector.

The design evolves day by day. Therefore, it is important to invite all designers to engage in the work of promoting dialogue between professionals, reinforcing the community not only to exchange theories or points of view but to improve the design itself.

Why Do We Celebrate International Graphic Design Day?

The international day of design celebrated on April 27, arises as an idea of ​​​​Kim Paulsen to commemorate the founding of the International Council of Design or International Council of Graphic Design Associations in London on April 27, 1963. Kim Paulsen was one of the first to recognize the importance of this sector.

The Council is actually the product of a union of related associations, and this union came about thanks to Peter Kneebone and Willy de Majo, two designers who set out to foster an international dialogue in the world of design.

It has been celebrated since 1995, and although today it is known as “World Graphic Design Day”, as of 2012 it is celebrated as “World Communication Design Day”.

For more than 50 years, Icograda (International Council of Graphic Design Associations) has promoted the essential role of graphic designers in society and commerce. Giving a voice to the world’s professionals at the Council of Europe, UNESCO (United Nations Educational, Scientific and Cultural Organization), UNIDO (United Nations Industrial Development Organization), and WIPO (World Property Organization). intellectual).

Reasons to Celebrate

By celebrating this day we are not only commemorating the founding of the Council, but it is also a date on which we can show the rest of the world the importance of graphic design and the profession’s value.

The fact of celebrating an international or world day of Design gives us the opportunity to delve into this discipline. In addition to being able to recognize the value of the professionals who work every day to make it a developing and constantly evolving sector.

It seeks to promote an intelligent, inclusive design that supports diversity and above all advances with the society in which we live, that manages to improve our environment.

The celebration of this day is not simply about celebrating an anniversary. But, rather, to promote the reflection of design professionals, so that they can use this tool with a social commitment, as a vehicle to value diversity, overcome limitations and improve quality of life.

Conclusions

Despite the advantages of celebrating an international day and the visibility that this entails, let’s celebrate design every day of the year. Let’s not forget that we live in a world in which graphic design is constantly part of our daily lives.

Every day, in each and every one of the designs that we observe on a daily basis, there is a story behind it. And a professional or group of professionals who worked to make this visual communication possible.

Let’s study the new trends, apply new methods of communication, and keep the world of graphic design alive.

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