Graphic design: what is it, its importance, types  

Graphic design: what is it, its importance, types  

Do you have a newspaper or magazine nearby? Skim its pages and stop as soon as you see an ad. The person who has done it has studied graphic design. A term that is being talked about more and more. The reasons are clear. Images have an important impact today and if they are worked well they can send messages that resonate deeply with the people who see them. Convey the quality of a product, sell an item, promote a service…

Graphic design has utility in both physical and digital media. Before we gave you the example of a physical magazine, you can enter any web page. In it, there will be ads, banners, and images that will contain messages that may not be explicit, but it is not necessary. That’s what design is all about, and done right, it’s a smashing success.

What is graphic design? A beginner’s guide to this creative career

Would you like to be the author of some of the creations that you have been able to investigate on your own? If so, you are in the right place. Studying and training in graphic design is very important. You are in a highly competitive world where there are many more people just like you going into graphic design. However, you sure have something unique to offer. We all have it. You just have to find out what it is and enhance it.

As we want to make it easy for you, from the experience we have in our graphic design company Galerna Estudio we offer you a small guide so that you know the keys to graphic design. We were in your place in the past and we would be delighted if someone had written this short tutorial, in which all the information is relevant, before starting our professional journey. Grab a pen and paper, or open a notepad on your computer. Let’s start!

First Of All, What Is Graphic Design?

Although we have already explained it briefly at the beginning, we want you to know this concept well so that you know what graphic design consists of. To do this, we will borrow the definition made by the School of Design of Madrid (ESDIMA) which seems very accurate.

In it, they explain that graphic design is “a discipline that is responsible for transmitting a specific message with images, aimed at a specific audience and with clear objectives “. In order to carry out all this, you will need specific resources and tools.

Although this type of design has always had its importance, with the rise of technological devices it has become essential. Information seekers want to find powerful images that grab their attention without waiting too long, and this is not easy. You have to play with the colors, choose the right typeface, and fight with Photoshop … It looks like fun and it is!

Basics Of Graphic Design

Within graphic design, you will have to begin to familiarize yourself with many concepts that will be useful for your work. Knowing them right now will give you a certain advantage and help you save a lot of time. You won’t have to search for them on Google, which doesn’t always give you the clearest and easiest answer. So here are some that should start ringing:

• Typography: A font whose shape, size, and pattern may suit one design but not another. You will always have to do several tests before finding the right typeface.
• Color Theory: You are going to have to know which colors can be combined and which ones cannot, how they complement each other and how to play with the nuances.
• Mockup: this concept will be useful to you since it is a series of photomontages on which to test and obtain various results to show them to a client.
• Branding: also known as corporate identity, it will allow you to adjust the design to what the brand wants to convey. For example, it is sustainable.

There are more concepts within the graphic design that you can discover if you check our Galerna Estudio blog daily. Also, if you investigate the services we offer, it is very possible that you will discover terms that do not ring a bell! Don’t worry. They weren’t familiar to us at first either, but that changed over time. The same will happen to you.

What Is Graphic Design For?

Surely after reading all of the above, you can give yourself an answer to the question of what graphic design is for, so stop reading right now and write it on a piece of paper. Is it done? Well, at this moment you can continue reading so that you know what our answer is.

From our experience and perspective, this type of design is used by companies and businesses to publicize their products, and ideas or promote their brand image. Sometimes you don’t always want to sell, just seek recognition.

We are surrounded by graphic designs just by going outside. There are always brochures, advertising, and what to say about the Internet. There are pages where there are banners and other content whose objective is to sell. That is what graphic design is for, so imagine the important role that you will be able to play in society. You will have the power to convey messages in a striking, clear, and attractive way.

Importance Of Graphic Design

Perhaps all of the above will be simple for you. Design is about creating cool images that promote products or a business. But this is not so simple, I wish it were so. The importance of graphic design lies in the search for the appropriate strategies to achieve effective graphic communication from the visual point of view. With just one glance, a person should understand a lot of things. Do you want us to give you an example?

Look at the Amazon logo. Behind there was a graphic designer. Why is there an arrow going from A to Z? Well, because Amazon makes orders arrive from the warehouse to your door. For that, you play with the first letter of the alphabet and the last. What else can we perceive here? Well, the smile that arrow allows us to glimpse. That is to say, that they take your order in this way is great, it makes you happy. This translates into guarantee and satisfaction for customers.

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