5 tips on graphic design and infographics
Today we will talk about graphic design and designers who only need their hands and a computer to create real wonders. The graphic design work of an agency is an art, but it is also a great tool for Online Marketing, or more specifically, Content Marketing.
Today, if you dedicate yourself to online marketing, it is very important to know how to create images with phrases or infographics to increase visibility on the web.
Reflect for a moment. You are a person who loves to read blogs about marketing, corporate brand identity, SEO positioning, etc.
How many times have you found yourself in articles that you have read pieces of graphic design?
Most blog articles include different pieces of graphic design to make reading more enjoyable. For this reason, graphic design is important.
- The infographics in the articles are info products, whose content is shared especially well in social networks. And who does not want their articles to achieve visibility on social networks?
- The header or cover photos with attractive phrases are the first impacts that a reader has on the article. It is an important part of the blog structure. You have to make an impact on the reader and leave him wanting more to read the full article.
- Stand out from the rest by personalizing your social media posts to get interactions.
- To increase engagement and visibility, nothing better than a good image with an attractive phrase for your social media posts.
These four tips are examples of why you should learn (even in a basic way) to learn to use an online graphic design program. In addition, there are free ones!
An article that is composed solely of text is more difficult to read and understand. The images help you in reading and help your eyes to rest. Infographics specifically are a faster way to assimilate the information. Being dynamic graphic design elements, they invite you to share on social networks. As a social media tool, they are almost fundamental.
Images are much easier for our brain to process than texts. For this reason, the design of logos, infographics, retouching images, creating images with attractive titles, or designing the header of our blog article, are some of the most relevant examples of online graphic design of the moment.
Do not worry! You don’t need to become a graphic design professional, but you’ll see how with a few basic notions, you will considerably improve the appearance of your blog.
If we search the net, we will find a multitude of online graphic design programs. These tools make work easier for those who are not professionals. An example of them is Canva, which will allow you to create infographics and many other things.
You also have the option of retouching images online with online graphic design applications such as Pixlr.
Want some basic tips on graphic design so you can improve your designs?
An initial sketch will help you with the composition of your graphic design piece
The first step is to create a sketch that helps you preview the set of all the elements that you want to include in your image.
The alignment of the elements is very important
If we want the image to be organized and to facilitate the understanding of those who visualize it, take care of the alignment. You sure don’t want to risk your message losing effect or going unnoticed.
Size does matter
Play with the sizes of the different elements to highlight those that you consider most relevant.
Typography can sometimes play tricks on us. If you use one that does not make the text easier to read, you run the risk that, no matter how beautiful it is in the composition, users will be unable to decipher what it says. You know, it should be read apart from looking pretty.
As a tip, don’t use too many. The normal is two or three at most.
Colors to contrast
Use a good color range, but also a color that contrasts with the rest to highlight the attention of that element. With this graphic design color guide, you will choose the most influential color based on the values of your company.
What are you waiting for to start practicing? Surely in a short time, you have already fallen in love with graphic design and you cannot stop designing.
You may also like to read: 10 essential apps for every graphic designer